Program Description
Purpose & Details:
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Tanger Outlets Pittsburgh will host its 9th annual 5K as part of the overall Pink program on Sunday, October 1st, 2017.
Runners/walkers will pre-register through the company selected registration site (such as eventbrite) or at the center. Upon the morning of the event, the first 600 people that pre-registered will receive a goodie bag and participation medal. Award medals to be given to the top racer in each age category. Additional 'health related' activities will help compliment the event such as stretching stations, first aid station, skin cancer screenings, healthy snacks, literature/ displays on cancer, etc.
SUCCESS MEASURES: Secure $6,000 in sponsorship Secure $2,500 of in-kind sponsorship Sell 50 PINK cards at race Raffle income of $300
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Retailer Participation:
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This event focuses on Family, Friends, and Fun of the Fabulous Five pillars that we are concentrating on for 2018. Tanger Outlets Pittsburgh is a strong family shopping destination offering quality retail stores and exceptional deals in a clean, friendly and inviting environment. Families and community have responded well to onsite events that support community causes. We will build upon the success of existing community programs.
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Sponsors & Community Partners:
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Community, Families
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Social Strategy:
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Facebook, website, onsite collateral, readerboard, beneficiary's website
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Program Goals
Attendance: | 0 | Redemptions: | 0 | Offer: | | Program Sponsors: | 0 | Income: | 0 | Other: | |
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Helpful Calculators
GOAL Formula:
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TARGET ROI Formula:
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Cost Budget Estimate - Detailed List of Expenses
No budget items to display.
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How will Program or Event be Promoted
Pre-Promo Collateral: | N/A | Pre-Promo Collateral Details: | N/A | Event Day Signage: | N/A | Event Day Signage Details: | N/A | Facebook Event: | N/A | Readerboard: | N/A | Facebook Boost: | N/A | Digital BB: | N/A | Web Event: | N/A | Brandcaster: | N/A | Web Home Page: | N/A | Email Blast: | N/A | Press Release: | N/A | App Push: | N/A | Other: | N/A |
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Consumer Copy
Web Visible:
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Yes
(For display on www.tangeroutlet.com events page)
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App Visible:
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No
(For display in app)
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Digital Directory Visible:
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No
(For display in digital directory)
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Promotional Copy:
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Tanger Outlets is proud to sponsor its 9th annual Fit For Families 5K Run/Walk on Sunday, October 1, 2017. We're bringing our community together this Fall to promote and encourage a healthy, happy lifestyle and fight cancer. Proceeds benefit the Pittsburgh area's Hair Peace Charities. <br /><br />This is a timed, 5K (3.1 mile) event that will take place at Tanger Outlets. The first 600 registered participants will receive a race pack which includes a commemorative race t-shirt, medal, Tanger shopping discounts and other goodies. Awards will be given to the top three overall finishers as well as the top runners for males and females in each age category. <br /><br />Businesses and group organizations are invited to form a team of 10 or more to receive a discounted entry rate ($15 pp). Team prizes will be awarded for the following categories: Largest Team and Best Overall Team Spirit!!! For details on pre-registering your team for the 5K Run/Walk at the discounted ‘team’ rate, contact the Tanger management office at <span class="baec5a81-e4d6-4674-97f3-e9220f0136c1" style="white-space: nowrap;">724-225-8435<a href="#" title="Call: 724-225-8435" style="margin: 0px; left: 0px; top: 0px; width: 16px; height: 16px; right: 0px; bottom: 0px; overflow: hidden; vertical-align: middle; float: none; display: inline; white-space: nowrap; position: static !important;"><img alt="" title="Call: 724-225-8435" style="margin: 0px; left: 0px; top: 0px; width: 16px; height: 16px; right: 0px; bottom: 0px; overflow: hidden; vertical-align: middle; float: none; display: inline; white-space: nowrap; position: static !important;" src="data:image/png;base64,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" /></a></span> <br /><br />Register now - <a href="https://www.eventbrite.com/e/tanger-outlets-fit-for-families-5k-runwalk-pittsburgh-pa-brought-to-you-by-under-armour-tickets-25125856112" target="_blank">CLICK HERE</a>
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Tenant Signup Form
Response Deadline:
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9/15/2017
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Artwork
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Post Event Extented Evaluation
Created: 10/03/2017 - nicole.baculik@tangeroutlets.com Updated: 10/03/2017-nicole.baculik@tangeroutlets.com Completed on time.
Fuel Cost: |
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$2.75 |
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Fuel Cost (Last Year): |
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$2.23 |
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23.32% Increase in price. |
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Day |
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This Year |
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Last Year |
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Percent Change |
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SUNDAY, Oct 1 |
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3,746 |
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3,953 |
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5.24% Decrease in traffic. |
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Total: |
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3,746 |
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3,953 |
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5.24% Decrease in traffic. |
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Shopper Perception of the center and stores:
Shoppers love our center for the oval design and cleanliness of the center. Runners loved the flat course and variety of raffles/prizes provided.
Trends: Comment on sales trends
and what products stores reported selling well in stores.
Weather has been warmer than a usual Fall here in Pittsburgh and shoppers are certainly not running to purchase sweaters, jeans, and boots. Short-sleeves, sneakers, and clearance items are the uproar now.
Leasing: Note new stores recently
opened, vacancies and stores shoppers are requesting.
Vitamin World closed on 9/27 and vacated on 9/29/17 due to bankruptcy. They are listed as a participating store on our PINK card.
Kirkland's is slated to open on 10/31/17 and we think it will be a huge draw to the center as the closest one is 20+ miles away.
Overall Local Economy: Note status
of area economic conditions as well as any tourism traffic / hotel stats.
With the return of the Marcellus Shale industry and drilling, there has been an increase in traffic and sales. We have noted this as many of our retuning customers are using zip codes outside of our area. In addition, conversations with our local hotels have noted the same.
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